Askari means 'soldier' in Swahili — a name that reflects our mission to protect Africa's wildlife from poaching and illegal wildlife trade.
We honor the rangers who work on the front lines of conservation. These dedicated rangers risk their lives daily to protect some of Africa’s most endangered species, forming the backbone of wildlife conservation across Kenya.
Our products transform materials that once threatened wildlife into symbols of protection and renewal. This represents our journey from exploitation to conservation — turning harm into hope.
When you choose Askari, you join a community committed to wildlife protection. Every purchase directly funds anti-poaching initiatives and supports sustainable development in the communities where conservation happens.
Your support empowers rangers, protects wildlife, and creates lasting change. Together, we're building a future where Africa's natural heritage thrives.
